SEO some time sounds like rocket-science as there are so many things comes in SEO for example: Keyword research, On Page optimization, Image alt tag, Outbound links, nofollow and many more which sometime makes us feel, can’t we just blog instead of writing content for better search engine visibility. Sadly, search engine is an algo and you have to help them understand about our content and site, you need to work on search engine optimization for better visibility and more traffic.
Good news here is, SEO is not at all tough and with few hours of time and good study material, you can easily understand the basics. I suggest you to browse our SEO and WordPress SEO archive, where you can get more information about SEO. Today, we will be looking into one more important factor of keyword ranking and that is Keyword density.
In common word, Keyword density is percentage of number of times Keyword appeared on a Web page by total number of words in that page. So if in an article of 100 words you are using your Keyword 10 times, your density will be 10%. Many people use different ways and formulas to calculate Key word density and here is one such formula.
(No. of Keywords/ Total number of Keywords) * 100
There are other Formulas too, which you can refer here.
Idea of using Keyword many times in a Blog post is to make search engine bots understand your content better and you can rank for those Keywords. But, these was something which is thing of the past and now density of Keywords, value less and quality of site and site authority matters more. Though, it doesn’t meant Keyword density doesn’t hold any value in SEO, in fact it’s one of the factor in On page SEO checklist.
One of the most common myth is if we use our keyword many time, we will rank higher in SERP’s. There is no ideal or exact percentage for better ranking, though an optimum 1-3% of Keyword density along with Semantic Keywords and LSI Keywords works for me. If we talk about Google, Google suggest to write natural article with your Keyword in article. There is no ideal percentage but having your Keyword few times with natural occurring, will be helpful.
Check out this video, where Matt Cutts, bust the myth related to density of SEO Keyword in an article:
One should be careful with Keyword stuffing as it can lead to over optimization penalty or Google will treat your article as low-quality spam article. Instead, you should keep a good Keyword density percentage which looks natural and not stuffed. This is one of the most common problem I have seen in freelance copywriters, as they usually use Keyword many time in the article.
Last time, when I hired an author for writing an article and keeping a target Keyword in mind, he managed to add that Keyword almost 12 time in the article, and being a 3 word Keyword, that article doesn’t look more than a spam or article written for search engine. I usually make sure that my target Keyword percentage is not more than 1.5%.
If you are not a WordPress user, there are many online Keyword density calculators are available, which you can use to calculate density. Here are some of the suggestion for using your Keyword effectively in your article:
Though, at any cost avoid stuffing your article with Keywords just to increase Keyword density. Instead, I suggest try to make your content more useful and quality by adding values. You can use videos and slides and other medias to make it more informative and presentable.
By the end, it’s all other factors like how useful your article is, how well and informative it is, How much social signal your article is getting, How Many backlinks and other ranking factors like site authority will determine your final ranking. But, as we say there are hundreds of signals which Google consider for ranking a site and Keyword density is certainly a part of it. Using it properly will be helpful in better ranking.